BRAND GUIDELINES · V1 · 2026

Goyo Artworks

An artisanal wallpaper studio in Miami. The brand should feel like the rooms it delivers: warm, crafted and calm, with the finished wall always the hero.

← Website

01 — WORDMARK

Goyo ARTWORKS

“Goyo” set in Young Serif, “ARTWORKS” in widely tracked mono beneath. “G.” is the avatar and video watermark. Keep clear space equal to the height of the “G” on all sides. The tagline ART · DESIGN · WALLPAPER is always mono, uppercase, middle dots.

02 — COLOR

Papel

oklch(0.975 0.008 80)

Main background

Lino

oklch(0.945 0.012 78)

Panels, forms, alt sections

Tinta

oklch(0.23 0.02 55)

Text, primary buttons, footer

Terracota

oklch(0.6 0.13 42)

WhatsApp CTA, accents, numbering

Palma

oklch(0.33 0.045 165)

Feature sections, before/after

Línea

oklch(0.88 0.012 75)

Dividers, borders

03 — TYPE

YOUNG SERIF
Headlines

Paredes que cuentan historias.

HANKEN GROTESK
Body, UI

Venta e instalación de papel tapiz en Miami. Clear, friendly sentences; never all caps.

JETBRAINS MONO
Labels, numbers

HABITACIÓN ENTREGADA #47 · MIAMI, FL

04 — VOICE

Spanish first, English always available. Write both; don't machine-translate captions.
Talk about the room and the family, not the product: “el cuarto de Sofía”, not “papel floral modelo 204”.
Warm and direct. Short sentences, one clear next step: cotización gratis por WhatsApp.
Number finished jobs: Habitación entregada #N.

05 — PHOTOGRAPHY

Lead with finished rooms in daylight; nurseries and kids' rooms first.
Shoot the same angle before and after so pairs can be compared.
Add one texture close-up per project for craft detail.
Keep the “G.” watermark small, bottom corner, white at 80%.